لغة عربية واضحة، لا تبدو مترجمة.
I’m Hadeel Mahanna, a UX writer and content designer in Dubai. For seven years I’ve written the words people read on their way to getting something done: applying for a card, choosing an account, booking a room. Today that’s banking, as UX Copy Lead at Emirates NBD.
Open to freelance projects and full-time conversations.
Co-writing the Arabic edition of Emirates NBD’s UX Writing Style Guide, adapting each rule to how Arabic actually works instead of translating the English one.
After translating a six-page journey into Arabic by hand, I proposed a shared English–Arabic UX writing library in Emirates NBD’s design system. With Figma AI mapping screens to it, translating a large journey could drop from about 8 hours to 1 hour of review.
UX writing and Arabic localization for Emirates NBD’s auto loan flow, a multi-step application where customers need to know where they are and what they’re agreeing to.
Reading a mobile usability study of the elgouna.com booking flow for the problems caused by language, then localizing the site’s 1,045 strings across English, German and Arabic.
I rewrote the homepage content for The Chedi El Gouna, a Red Sea resort, on desktop and mobile. Each room card now leads with what makes that room different, so guests can compare six room types at a glance.
Every screen answers something the person is asking, usually “what happens now?” I find that question first, then write the shortest answer that lets them act.
Arabic copy is drafted and reviewed in Arabic, with the terminology UAE banking uses, and checked in right-to-left layouts before it ships.
Style guides, shared copy libraries and patterns in the design system, so the next screen is consistent even when I’m not in the room.
Arabic has no capital letters, reads right to left, and often has several ways to say a banking term when only one is right. A translated guide can’t make those calls. A writer working in Arabic can.
The words inside your product: flows, forms, buttons, errors and empty states.
Arabic product copy written as Arabic, with the right terminology and right-to-left layouts checked.
Style guides, voice and tone, shared copy libraries, and the website that introduces your product.
I studied English literature and translation, spent years writing websites and guides in English and Arabic, and now write product content for a bank. The thread through all of it: people read to get something done, and the words should help them do it.
More about meTell me what you’re working on, and where it needs to read well.